A greatly overlooked ingredient to successful organizations and leaders is the ability to create and sustain momentum
John Maxwell often says describes momentum as either a “maker” or a “breaker” of success and longevity in business. Check here for a great blog by John Maxwell on this subject.
Momentum is key to any business's success and can often be elusive, which is why it is so important to know how to build a momentum model.
On our Podcast this month. We are outlining :
5 Strategies of Momentum (Episode 85)
4 Questions you need to ask when it comes to Momentum (Episode 86)
3 Key Principles of Momentum (Episode 87)
Here at Phoenix Life Coaching Canada we share a model with our clients when it comes to accessing and sustaining their momentum. It is a model focussed on ensuring an understanding of “Who” before “Do”. Understanding “who” you are (what your message is) before you starting “doing” what you want to be about. To understand this principle – take a listen to this You Can Make It So Podcast Episode
Knowing your “Who” before “Do” will give you momentum – and here are three steps to aide with that
Step 1: Clarity
Clarity is king in building momentum. When the leader becomes clear, everything and everyone in the business becomes clear. A company should be able to state the message of their company in a clear sentence and have a rally cry of four words or less. The right words produce momentum.
For ourselves at Phoenix Life Coaching our mission is to work with business owners helping them lead with confidence and grow in clarity toward results that reduce anxiety and increase profits.
Our rally cry is #makeitso
Becoming clear about what you do and how you do it is a step to building clarity. Clarity produces momentum. The differentiator between successful companies and average ones is that successful companies know their message and stick to it.
We did an entire series – Episodes 14-18 - on the value of clarity – check it out here
Step 2 Make it Known
Once you are clear about your message, finding people who will carry the message is essential. But it is not as simple as just ‘yelling it from the roof tops” but it is about taking the message to the right market field.
Find the right distribution channel or channels to be effective with energy and resources. Many companies make the mistake of looking for customers or businesses where their customers don't exist. Marketing alone will never produce results. Marketing to the right leads with the right message always will produce results.
At Phoenix Life Coaching we offer a media service to our Full Service Coaching Clients that helps them ensure their message is clear and getting to the right markets – you can find out about that here
Step 3: Link Your Message.
The more people you get to carry your message, the more likely they will carry your message. Successful businesses seek to partner with customers, vendors, and team members to enhance their organization's message so that they have a better possibility to make a market Impact.
When a company's message can be repeated and shared with others, it builds a spirit of momentum to success. This fact is why connecting your message with your customer is critical to the success of your company. When many people begin to communicate about a product, service, or company, those things start to build increased value and brand recognition.
Each September, I offer a free 30-minute call to anyone looking to improve their business through efficiency, growth, processes or time management. I’ve done these in the past, and am happy to say I have seen a noticeable improvement in many businesses and the processes of business owners.
🔗 Book a consult today with this link 🔗
#makeitso